Founded in 2013 by Chris "Spanto" Printup and 2Tone, Born x Raised is rooted in Venice Beach, Los Angeles, created as a cultural statement against the gentrification transforming the city. The brand emerged from the founders' desire to preserve their communities and hold onto their roots, channeling authentic LA culture through bold graphics and Old English typography. Born x Raised blends surf-punk roots and Indigenous heritage, reflecting the diverse fabric of Los Angeles. The brand's unapologetic aesthetic captures the city's energy and local pride, making it a voice for those who refuse to see their culture erased.

Over the years, Born x Raised has established itself through high-profile collaborations with Nike, Converse, Stüssy, and more, as well as partnerships with the NFL, Los Angeles Dodgers, and the LA Kings. The brand continues to celebrate Los Angeles culture while building a legacy that resonates far beyond the city's borders.